Building a New Subscription Revenue Stream
From CPA Traffic to In-house Subscription Monetization

Context

The existing business was a CPA Marketplace connecting webmasters who drive traffic with advertisers who buy acquired subscriptions on a CPA basis for monetization on their own services.

The goal was to build a proprietary subscription service, integrate Direct Carrier Billing (DCB), and add ready-made MVAS offers to the Marketplace catalog.

Project goals

  • Select product model and target GEOs.
  • Validate unit economics and build P&L.
  • Integrate with billing providers.
  • Launch MVP and scale to multiple markets.

My role

Owned product strategy, cross-functional delivery, and go-to-market across billing partners and launch markets.

Product & Strategy

  • product model research;
  • gaming model selection;
  • GEO strategy;
  • unit economics + P&L.

Delivery

  • internal backend / billing team;
  • external contractors;
  • payment & content partners;
  • dependencies, scope, timelines.

Market Launch

  • billing providers;
  • KYC;
  • onboarding & integrations;
  • launch UAE → Kuwait → Nigeria.
DCB Subscription Lifecycle Simulator

From Product to Market Launch

Launched an end-to-end subscription product on DCB — from product model selection and unit economics to billing integration, content platform, and rollout across multiple GEOs.

Step 1

MSISDN Page

User enters mobile number; operator price and T&C shown upfront.

GameUnits Zone — MSISDN entry screen
Step 2

PIN / Second Confirmation

OTP from SMS confirms subscription before billing starts.

GameUnits Zone — PIN confirmation screen
Step 3

Thank you Page

Subscription confirmed — user sees success before redirect.

GameUnits Zone — subscription success screen
Step 4

Content Portal

Access to the gaming catalog and playable content.

GameUnits Zone — Space Purge content portal

Project Outcome

  • Selected and launched a gaming subscription model as a new monetization direction.
  • Built DCB infrastructure and integrations with billing providers.
  • Completed KYC and onboarding processes for launch in target markets.
  • Product launched in UAE, Kuwait, and Nigeria.
  • Created Unit Economics and P&L model to manage scaling of the direction.
  • Prepared a repeatable launch flow for further expansion into new GEOs.